July 11, 2006
Flirting With Disaster
Now there's FlirtingInTraffic.com to contend with.
The idea is to help you make a pass at those you pass on the road. You know, you're looking up from the small TV you balance on your lap and see someone fine driving next to you. You just wish they had their cell phone number printed on license plate - and what a good idea that would be. Here's the next best thing.
A Conshohocken-reared IT guy named Ben Phillips cooked up the concept after noticing an attractive young woman in a Jaguar V12 parked by him.
"I wanted to meet this girl really badly, but there was no legitimate way for me to do so," the divorce father of two says in a news release. "I didn't want to follow her and let her know I was some kind of stalker. At that point I just let it go. But I knew I had to come up with a way for me and all of the other people who've been in similar situations to formally meet."
That way turned out to be little circle codes you can slap onto your back bumpers - they look like LBI or OBX travel stickers, but are really personal-identification numbers. Those interested in colliding socially with other motorists fill out little bios and send headshots into the Web site.
If their details look as good to you as they do in your rear-view mirror, you can send an email into the site, and if they're game, they'll receive your message.
The only hitch is that you have to have some way to remember the looker's PIN.
Which means you'd have to either write it down, or enter it into your cell. Which could interrupt your shaving if you're in the market, which I'm not.
A lot of people are, however. The site, which is free and started in January, claims more than 35,000 page views a day.
There are a couple Philly connections: 03 World LLC, a branding company, and Reptile LLC, a software firm worked on the site.
The newest edition to the concept is Jennifer Litz, a "flirting expert," whose blog is called "Pass Left, Flirt Right." The San Antonio, Tx., woman's goal is to offer some dating advice.
Her first post was called "Things not to wear if you're a single male in the United States." She says nothing about shaving in the car.